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Tuesday, April 3, 2018

Best Before the Font Date


The statues of Prospero and Ariel by British artist and font designer Eric Gill outside Broadcasting House in London sparked questions in the British Parliament in 1933 over the size of the sprite's genitalia. Image Source: BBC.

Those who consume mass media content passively may not notice that the explosion of information has spawned a huge industry in font design. Of course, computers have spurred on this industry.

You can see a great libre font site here and a list of paid fonts sites here. Google Fonts offers beautiful libre fonts. There are classic pairings which shape how we see information in an aesthetic and visual sense. Almost always, the combination is a mix of classical Roman and plain modern. We are surrounded by typeface pairs which constantly talk to us of the past and the present, the ancient and the new: Garamond and Gill Sans; Helvetica Neue and Baskerville; Minion Pro and Super Grotesk. Fonts are organized into superfamilies. If designers don't choose the classic serif / modern sans serif mixture, they pick fonts which belong to the same superfamily. Fonts turn letters into glyphs, living illustrations, which provide a visual message inside the textual message.