Ugly Xmas Sweater Smiling Reindeer (Lights) in Ladies Medium. Image Source: My Ugly Christmas Sweater.
Millennial irony: Christmas sweaters are hot. The uglier and tackier, the better. The Atlantic Wire reported (here) that Bloomingdale's and H&M can barely keep up with demand and thrift shops are selling out. The blog, Stuff White People Like, commented on the trend in 2008 (here) and linked it to the secularization of Christmas as well as world trends that see Christmas becoming an embattled holiday. Christmas sweaters make fun of the merchandizing of Christmas and all its associated traditional symbols, while indulging in them at the same time. There are retailers loudly proclaiming they have the ugliest and cheesiest sweaters for sale here and here.
No comments:
Post a Comment