This is the "official beer of the Apocalypse," courtesy of Matt Novak of Paleofuture; the label has a bonny picture of Quebec and the Maritimes on it. The beer (the name means 'The End of the World') has been brewed since 1994 by Unibroue Brewery in Quebec. More here. The name doesn't actually refer to the Apocalypse; it refers to explorers who thought they had found the ends of the Earth when they reached the eastern tip of North America. But in 2012, I'm sure that won't matter for beer sales.
I think it's just a sexy name. It'd be fun to order it, just to be able to say that.
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