Images Source: Pantone.
Global cultural uniformity derives from marketing decisions which dictate the aesthetics of our lives. One such decision is the colour of the year, determined by New Jersey corporation Pantone, which tells all interior, events, makeup and clothing designers what palettes to use in the coming months. 2015's hue sits somewhere between cacao nibs and oxblood and is called 'Marsala.' Pantone has been choosing the colour of the year since 2000. You can see a video (here) of Pantone executive director Leatrice Eiseman describing why Marsala was chosen, mainly to answer a 'public need for nurturing and earthy rootedness.'
2014's colour: Radiant Orchid. Image Source: Pantone.
2014's Radiant Orchid palette supposedly drew from Indian influences. In fact, this purple palette is not typical of many Indian regional traditional palettes: see here, here, here, here, here, here, here and here. Image Source: Indian Wedding Site.
Image Source: Lamps Plus.
Last year's colour was 'Radiant Orchid.' In December 2013, polls greeted Radiant Orchid with mixed results. One poll respondent commented: "Let's just say subtlety is not Pantone's strong suit. No interest in using either of [Radiant Orchid or the 2013 colour of the year, Emerald Green]." And another: "How do they determine the color of the year? It never seems to be that popular in the Midwest. I remember a few years ago honeysuckle was the color of the year. So I stocked my store with honey colored accessories. Had to clearance them out. :)" Yet another: "Not a nice color. Can't imagine where I would use it." Another: "I'd like to be part of the panel that picks these 'color(s) of the year'. It appears the criteria include ... 'what is the craziest thing we can come up to see how many sheep follow us over the cliff.' In my mind, the color of the year should be one that is either (1) a color most used in the paint industry or (2) an innovative but usable combination for the majority of the populace. I realize that home décor colors typically follow fashion trends but I'm not quite ready to 'wear' my clothes on my walls."