One of the hotbeds where a new technological ideology is forming is alt-journalism. Alt-journalists operate with a post-tabloid, kinetic style which exploits that consciousness and assaults the senses. This blowhard style -
exemplified by pro-Trump
Periscoper and
Youtuber Mike Cernovich - wins alt-journalists popularity among their
Youtube,
Reddit,
Twitter,
Gab, and
4chan fans. Cernovich sure doesn't have any fans at liberal outlet
Media Matters! You can read their coverage of his work
here; and similar hatred for him is
here and
here. When attacked, Cernovich
gives as good as he gets.
In a
2 April article and
3 April 2017 video,
Cernovich asserted that
Susan Rice was at the centre of the Russian-Trump wire-tapping intelligence scandal. It was
Cernovich's scoop, not because others did not also have the information, but because others in the MSM chose not to report it.
In appealing to his
youthful audience, Cernovich made much of both points. His message: watch him to
get the lowdown first on what is happening; and watch him because he has the guts to tell you what others won't. He also builds his brand through bragging, bluster, and brawling with other social media personalities in ways that wear down resistance to him as an
unknown quantity:
"I'm starting to like this mythos created about me. The media has turned me into this James Bond villain who has connections to Russian hackers and foreign governments, and can lead hacking campaigns across the world and influence elections. I'm not even going to argue with that shit. I'm going to be like, 'Yeah, you caught me. You're right. I'm a fucking James Bond villain, you know? Thank God.'"
He introduces his audience to his wife and
daughter, and discusses random topics on Friday evening
Youtube cigar nights from his patio. Compare this to
Anderson Cooper at
CNN or
Stephen Sackur at the
BBC, and you see Mike Cernovich - a late Gen Xer - operates in a Brave New World.
A caveat: my discussion of controversial symbols and ideas in this post in no way indicates my personal belief in, or endorsement of, those symbols and themes. This is an apolitical blog, and my intent in the current series of posts is to uncover the nature of an emerging technological ideology, not to take sides in political debates or support offensive content.