Computers were never so cool. The CommodoreMAX keyboard (a predecessor to the 64) in 1982. Image Source: Wiki.
This month, the Commodore 64, home computer extraordinaire, which first launched 1982, is being rereleased with the old shell but new tech, as the Brits say, under the bonnet. From a NYT report:
Never underestimate the selling power of nostalgia. Ironically in a field like high tech, it's even more pleasing to consumers. A fansite has already been set up to hail the arrival of old-new Commodore and Amiga (which Commodore is also reviving - see here) computers. This is typical Millennial Retro-Futurism, where the combination of old and new tech makes a product hot again. According to the Commodore site, the new version lets you open the old blue BASIC screen and play all the "8-bit era" games. I have a feeling that Commodore just made a lot of Gen X men very happy, along with everyone else.The new Commodore 64, which will begin shipping at the end of the month, has been souped up for the modern age. It comes with a 1.8 gigahertz dual-core processor, an optional Blu-ray player and built-in ethernet and HDMI ports. It runs the Linux operating system but the company says you can install Windows if you like. The new Commodore is priced between $250 to $900.
The company’s Web site says that the new Commodore 64 is “a modern functional PC,” and that although the guts of the device have greatly improved, the exterior is “as close to the original in design as humanly possible.” Most people would not be able to visibly tell the old or new versions apart, it says.
“The response has been completely dramatic,” Mr. Altman said. “We’ve been averaging about five registrations per second on our Web site. This is from people giving us their name and e-mail address to be kept abreast of updates on the new Commodore.”
The new C64. Image Source: Commodore.
1980s' Commodore 64 UK advertisement. Video Source: Youtube.
Commodore advertisement for a new device called the mouse (1986). Video Source: Youtube.
Classic Commodore Games. Video Source: Youtube.
See all my posts on Retro-Futurism.
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